“Tagger Media was built on the promise of data,” said Dave Dickman, the company’s CEO. Its platform provides access to data points of more than 15 billion social posts and more than 278,000 brands worldwide. Tagger’s clients include Omnicom, Bose, Tinder, HBO Max and Pepsico. Its portfolio of clients includes Bayut, Visit Dubai, Apparel Group, Fitbit, American Express, Disney and Amazon. YAAP recorded top-line growth of 97 percent and a fivefold increase in profits in 2021-22. “This market possesses a sizable appetite for social intelligence and insight-led influencer marketing, and we will soon be catering to this demand.” “The data-driven approach embodied by Tagger’s one-stop platform, and the market knowledge of YAAP, are poised to revolutionize influencer marketing in the Middle East,” said Atul Hegde, the founder of YAAP. Tagger already has 17 offices on six continents and its arrival in the Middle East is part of a global expansion strategy. We continue to believe that Tagger will cement itself as the essential platform in the creator economy.DUBAI: YAAP, a specialized influencer marketing company based in Dubai, has has teamed up with data-driven social intelligence platform Tagger Media in a deal that marks the latter’s entry into the Middle East market. “In doubling down on our partnership with Tagger, we look forward to the next stage of growth. Dave, Pete, and the entire Tagger team have continued to execute on their vision with incredible growth and new innovative features coming to market,” said Ryan Mandl partner at Five Elms Capital. “We remain extremely excited about Tagger’s position in the growing influencer market space.
It is a full-fledged digital marketing research tool…Few other tools can do what it does!” In a recent review of their platform, industry leader Influencer Marketing Hub commented, “It would be an understatement to call Tagger an influencer marketing platform. In addition to their expansion, Tagger has also made significant contributions to its technology and offerings.
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Since closing their Series A earlier in 2021, Tagger has also made several key additions to its substantial global footprint, including new offices and resellers in Japan, S Korea, Africa, Germany, Mexico, LatAm, and India. It’s a win-win, and we’re the technology that best facilitates those human relationships.” “Creators are essentially each their own small business, and Tagger provides those small businesses with opportunities to form meaningful and lucrative partnerships while giving brands the means to discover talent that will truly move the needle for them. “We stand behind our belief that the creator economy is the future of marketing,” says Tagger founder and President Peter Kennedy.
The investment will also allow Tagger to rapidly increase its market share in the creator economy. We’re thrilled to have Five Elms on board to help us scale our product, services, and resources for Tagger users around the globe.” Tagger CEO Dave Dickman states, “Our strategy has always been to grow this company in a sustainable way that drives revenue for our investors and partners. This raise comes after six months of consistent revenue-supported growth from the influencer marketing platform and category thought leader. Tagger Media, the influencer marketing and social listening platform that guides global brands and agencies in influencer discovery, campaign management, and measurement, announced that their partners at Five Elms Capital have increased their investment with an additional $15 million in funding.
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